Food as a special commodity in our daily life, its nutrition and health is extremely important, but very easy to deteriorate, so the main objective of food packaging is must ensure that food as a commodity in the process of storage and transportation and circulation in the health quality and quality and flavor.
Food packaging as the product of the appendages become an integral part of commodities, and commodities are inseparable, occupies a significant position in modern market strategy. At the same time, as the main means of market competition, to improve the additional value of commodity, it has become an important part of the enterprise marketing strategy in the supermarket, it plays the role of a silent salesman.
Food packaging image of a direct reflection of the brand and corporate image, it is a famous brand and establish a good corporate image plays an important role. In the market competition, it is a bridge between enterprises and consumers. Therefore plays an important role in food packaging competition.